Challenge: i360 needed a modern, user-friendly website that better reflected its evolving product suite, clearly communicated its services, and improved visitor engagement. The previous site had a dark, dated design with hard-to-read fonts and poor content organization, making it difficult for users to navigate and understand the offerings.

Solution: I led the full redesign and rebrand of i-360.com, aligning the website’s visual identity and messaging with the company’s new brand direction. This comprehensive effort included a content audit, creation of new assets (including videos, animations, corporate photography, and product descriptions), SEO enhancements, and a complete overhaul of site navigation and user flows to improve usability and engagement.

Results:

• 40% increase in overall website traffic

• 25% reduction in bounce rate

• 30% increase in average time on site

• Over 30% increase in MQL-to-SQL conversion rate

• Improved lead quality and engagement on high-intent pages

• Enhanced visibility for key product offerings through restructured UX and SEO