Challenge: Both the i360 and CENSAI brands needed scalable strategies to increase qualified traffic in highly competitive B2B data and AI spaces. i360 had an outdated SEO foundation, and CENSAI required a full-funnel performance marketing approach from the ground up to drive awareness and conversions.

Solution: I developed and executed integrated search strategies for both brands—organically and through paid media. For i360, I led the SEO overhaul as part of a full website redesign, optimizing metadata, improving site architecture, and aligning content with high-value keywords. For CENSAI I launched targeted Google Ads campaigns focused on product benefits and tailored landing pages to increase quality leads. I also created structured content that supported SEM initiatives across key verticals.

Results:

• 50%+ increase in organic traffic within the first 3 months of relaunch

• 3x increase in demo requests from paid search campaigns

• Top-ranking positions for competitive industry keywords

• 30% decrease in cost-per-click through optimized targeting and A/B testing