Challenge: Drive better engagement and conversions across fragmented email campaigns targeting both corporate and consumer audiences. The goal was to increase open and click rates, optimize send cadence, and map messages to lifecycle stages, from lead gen to loyalty.

Solution: At i360, I developed segmented nurture flows and performance-driven campaigns for multiple audiences, aligning messaging with the product funnel. At MarineMax, I optimized campaign timing, templates, and CTAs based on engagement trends. I also introduced A/B testing, built trigger-based automations, and collaborated with sales to align CRM logic with customer behavior.

Results:

• 25% increase in open rates and 15% increase in CTR (i360)

• 20% increase in lead conversions from email (MarineMax)

• Implemented lead scoring and re-engagement strategies, reducing churn by 18%

• Streamlined workflows and reduced campaign production time by 30%