Challenge: i360 needed a unified content strategy to support both awareness and demand generation for its complex data analytics products. The existing content was fragmented, lacked consistency in tone and value proposition, and didn’t align with the buyer journey making it difficult for potential clients to understand what made i360 unique.

Solution: I led a full audit and overhaul of i360’s marketing content, aligning it with brand positioning and sales goals. I developed and managed an editorial calendar that covered blog posts, client case studies, landing pages, and brochures tailored to each stage of the funnel. I worked across product, sales, and design teams to ensure clarity and cohesion across all assets—whether technical or storytelling-driven. This included ghostwriting thought leadership pieces and refreshing long-form case studies to be more skimmable, visual, and persuasive.

Results:

• Increased organic traffic to blog and resource pages by 40% in under 6 months

• Improved landing page conversions by 25% through optimized messaging and layout

• Created 20+ new assets that streamlined sales enablement and clarified product value