Challenge: Execute high-impact campaigns under tight timelines, managing competing priorities across teams, channels, and vendors. Campaigns needed to deliver measurable outcomes while maintaining brand cohesion and technical precision.

Solution: I led end-to-end execution of integrated marketing campaigns across email, web, paid media, and content at i360 and MarineMax. This included managing timelines in Jira and Basecamp, coordinating with internal teams (creative, dev, product), and overseeing agency deliverables. I built campaign briefs, QA’d creative, ensured CRM integration, and kept stakeholders aligned through clear reporting and communication.

Results:

• Successfully launched 12+ cross-channel campaigns in under 12 months

• Reduced production cycle by 40% through streamlined processes

• Achieved 35% lift in campaign engagement and 20% increase in lead generation

• Built scalable campaign templates and playbooks used across departments